Website review for example.com
Illustrative example
Three things worth looking at first
- 1Your services page doesn’t say what it offersIt opens with “Welcome to our company.”, so visitors can’t tell straight away that it’s about commercial maintenance and repairs.Your furniture page doesn’t say what it offersIt opens with “Quality you can trust.”, so visitors can’t tell straight away that it’s about office furniture.Your products page doesn’t say what it offersIt opens with “Innovation in every detail.”, so visitors can’t tell straight away that it’s about building products for projects.Most important
- 2Two links lead to a page that no longer existsVisitors who click them reach an error page.
- 3One photo has no descriptionPeople using screen readers, and search engines, can’t tell what it shows.
Your services page doesn’t say what it offersYour furniture page doesn’t say what it offersYour products page doesn’t say what it offers
- What we found
- The first thing visitors read is “Welcome to our company.”. Nothing near the top says the page is about commercial maintenance and repairs.The first thing visitors read is “Quality you can trust.”. Nothing near the top says the page is about office furniture.The first thing visitors read is “Innovation in every detail.”. Nothing near the top says the page is about building products for projects.
- Why it matters
- Visitors may need extra effort to work out whether this is the right service, and search engines get no clear signal about the page’s topic.
Suggested next step
Make the page’s main message clearer, for example: Commercial maintenance and repair services for business properties.Office furniture designed for productive workspaces.Building products for commercial and institutional projects.
Using wording already on your page. You decide what changes, and who makes it.
- Read your reviewThe findings, in plain words
- Ask us anythingTalk it through with us
- DecideDo it yourself, or agree further work with us


Office chairsSeating for different everyday work needs.
DesksWork surfaces for home and office.
StorageCabinets and organising furniture.