Example Facilities Expo · two days · Pune
Illustrative exampleA registration or a badge scan is not a sales opportunity. Only a conversation that confirms a need becomes one.
Choose the events worth attending, and make every conversation count.
Events AI is being designed to help you judge which events fit your customers, plan how to take part, run registration and reminders, and follow up properly afterwards.
Coming soon In development. No launch date yet.
Events cost a lot, and are easy to measure badly.
Teams often count badge scans as leads and follow up a week too late. After the expo, the record would keep four kinds of contact apart, and only one of them goes to sales.
| Who | What happened | What we know | Recorded as |
|---|---|---|---|
| Facilities manager, hospital group | Stopped at the stand; talked for 15 minutes | Confirmed need: quarterly contract, two sites | Passed to sales |
| Operations lead, warehouse park | Pre-booked meeting | Interested; budget not until next year | Conversation, follow up later |
| Visitor, badge scanned at the stand | No conversation recorded | Nothing known | Not an opportunity |
| Registered for the stand demo | Did not attend | Nothing known | Not an opportunity |
Practice notes: Zoho on event and webinar marketing; Vimeo on promotion. The contacts are fictional.
Which event are you deciding about?
Tell us about the events you attend or run. We’ll reply personally about Events AI and where it is in development.
Coming soon In development. No launch date yet.
Is Events AI available now?
No. It is in development and has no launch date. SEO AI is the only MarketAlong product available today, as a private pilot.
Will it sell tickets or run registration?
It is being designed to manage invitations, registrations and reminders, with your permission, through the event and email tools you already use.
Can it promise leads from an event?
No. It is being designed to help you choose well and follow up properly, and to report honestly on what came of it.
Is the expo real?
No. The expo, the company and the contacts are fictional. The photograph is a licensed stock image from Pexels.
Prefer to write directly? harsh@marketalong.com