Research file: Example Physio Clinic, Nashik
Illustrative example: fictional clinic and evidenceEvidence gathered
What it suggests
There are signs of unmet demand near the city centre. Evening availability looks like a gap. Population figures alone say nothing about who would book.
Hypothesis to test
A small clinic with evening hours near the centre could attract enough patients to cover its costs. Test it with a pop-up Saturday clinic before signing a lease.
How sure anyone can be
- Unknown
- Low
- Moderate
- High
Fourteen interviews and public search trends suggest interest. They do not show how many people would book or pay.
Evidence gathered
What it suggests
Desk workers with recurring back pain look like the clearest first group. Post-surgery referrals could follow, if surgeons agree. Older patients need a different location.
Hypothesis to test
Lead with evening back-care for desk workers, and approach the two surgeons about referrals.
How sure anyone can be
- Unknown
- Low
- Moderate
- High
Moderate for desk workers, low for referrals. Two conversations are not an agreement.
Evidence gathered
What it suggests
Our prices would sit above the published local prices. Evening convenience might justify a difference. Willingness to pay is unknown.
Hypothesis to test
Offer introductory evening sessions at local prices for the pop-up, and record how many people book at each price.
How sure anyone can be
- Unknown
- Low
- Moderate
- High
This is the question research cannot settle before real bookings.
