Customer profile
Illustrative example: fictional customerNo records linked yet. Add the exact matches, and decide on the probable one.
What this profile may be used for
History
One customer, one profile, every detail traceable to its source.
Customer Data AI is being designed to bring permitted customer records together carefully: exact matches suggested, uncertain ones left to a person, and every detail showing where it came from and what it may be used for.
Coming soon In development. No launch date yet.
Records in four systems
- Online shopExact match
- Name
- A. Sharma
- a.sharma@example.com
- Last order
- Two glazed bowls, March
Same email address as the newsletter record.
- Newsletter sign-upExact match
- a.sharma@example.com
- Interests
- New collections
Same email address as the shop record.
- In-store loyalty cardProbable match
- Name
- Anita Sharma
- Phone
- Mobile ending 0410
- Visits
- Three this year
Similar name and the same city, but a different phone number. Could be the same person, or a family member.
- Support ticketExact match
- a.sharma@example.com
- Issue
- Chipped bowl, replaced
Same email address; raised about a chipped bowl.
Know where customer information came from, and what it can be used for.
Shops, newsletters, loyalty schemes and support desks each keep their own records. Joined carelessly, they produce wrong profiles and messages people never agreed to. Permissions would travel with every detail.
| Detail | Collected by | May be used for | Not used for |
|---|---|---|---|
| Email address | Online shop and newsletter | Order updates; news, because they opted in | Anything they did not agree to |
| Order history | Online shop | Order updates and support | Advertising audiences, without consent |
| Support history | Support desk | Helping this customer | Marketing of any kind |
| Loyalty phone number | In-store card | Loyalty points by SMS | Joining to the profile without a person’s decision |
Background: Amplitude on identity resolution; CDP.com glossary. Exact keys first; probable matches are always reviewed by a person.
How many systems hold your customer records?
Tell us where your customer information lives today. We’ll reply personally about Customer Data AI and where it is in development.
Coming soon In development. No launch date yet.
Is Customer Data AI available now?
No. It is in development and has no launch date. SEO AI is the only MarketAlong product available today, as a private pilot.
Will it merge records automatically?
Only suggestions on exact keys are planned. Probable matches are left for a person to decide.
Will it buy or collect data about my customers?
No. It is being designed to work only with records you already hold and are permitted to use.
Is the customer real?
No. The customer, the email address and every record are fictional.
Prefer to write directly? harsh@marketalong.com