Test plan: class booking page
Illustrative example- Hypothesis
- If the page states the class, its time and what is included first, and asks for fewer details, more visitors who want a class will book one, because they no longer have to search for the basics.
- Success measure
- Bookings per visitor to the page, agreed before the test starts
- Split
- Half of visitors see A, half see B, at the same time
- Duration
- At least seven days, longer if the page has few visitors
- Decision
- Yours: keep B, keep A, or test again
